It’s The Answer, Not The Question

By Susan Tomai, Founder

 

Henry Kissinger once opened up a White House news conference by saying “Does anyone have any questions for my answers?” He might have been half-joking, but he had a point.

 

In every media training session Oratorio conducts, we teach that it not about the question, it is about your answers.  If you don’t like the question, find a way to credibly move on to one of your pre-established messages.  If you don’t like the question, don’t tell the reporter that it is the wrong question; instead, go positive and say “a question I am frequently asked is” and deliver a question that leads to one of your messages. The objective is to make the interview a win-win for both you and the reporter.