Trust Your Instincts And Interrupt When Necessary
By Susan Tomai, Founder, Oratorio
Let’s say you’re being interviewed on live TV, and all of a sudden the reporter starts to ask a lengthy question that’s clearly headed in a direction you don’t like. Instead of sitting there and letting the questioner bloviate, do something we’ve all been conditioned not to do in polite society: interrupt the reporter and take back the interview.
Example: the reporter says “Why do you charge so much for your product, and by the way, your customer service isn’t so great, and furthermore….” – you then put a polite smile on your face, hold up your hand and say “If I may,” or “You seem to have some incorrect information here” and proceed to push back with one of your key messages.
We call this the “Interrupting Bridge” – refusing to be steamrolled by a reporter whose agenda differs from yours. Of course you want to be credible, but more importantly, you want to stay on course and do all that you can to ensure that your agenda gets a fair hearing in the interview.