I find it interesting that many of our media and presentation training clients have a tendency to tamp down their natural enthusiasm as soon as the camera goes on. When they first walk into our studio, they seem so genuine and gregarious - yet when we conduct their first practice interviews they suppress their natural charisma and devolve into dull talking heads.
Spokespeople need to be focused and on-message, but they can also embrace their best communication qualities and personality traits and let them flourish in interviews. There is great passion and energy around many issues – why not channel that enthusiasm for the messages into a compelling spoken performance that engages the audience?
Tip for the day: the next time you go on-camera, be animated. Project your voice. Smile. Show your natural passion. Being on-message and true to oneself are not mutually exclusive.