Prepare for Impact

jared-leto-oscar-win-jordan-catalano-dallas-buyers-clubDelivering an effective message requires preparation - even when you're a big Hollywood star. Evidence of this was rampant at the Oscars Sunday night as usual, with plenty of breathless and inane "off-the-cuff" speeches.  But a few of the winners got it right.  Best Supporting Actress winner Lupita Nyong'o (12 Years a Slave) nailed it with a simple statement. And Best Supporting Actor winner Jared Leto (Dallas Buyers Club) did well too, according to Jeff Nussbaum, a partner in DC's West Wing Writers speech writing firm. Check out his take on the talk at the awards at:  http://www.washingtonpost.com/blogs/reliable-source/wp/2014/03/03/jared-letos-oscar-speech-drive-by-politics/?tid=pm_lifestyle_pop