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Oratorio's media training teaches senior executives and officials to communicate effectively with television, newspaper, radio and online reporters around the world.

The only reason to give an interview is to advance an agenda - and controlling the outcome is crucial. One favorable soundbite can produce huge bottom-line benefits to an organization; a poor performance can mean a waste of resources at best and disaster at worst.

In Oratorio's training sessions, spokespeople learn to:

• Develop key messages.
• Maintain control of the interview.
• Employ effective "bridging" techniques.
• Anticipate difficult questions.

Individuals or small groups attend sessions that feature intensive on-camera role-playing in a working broadcast news studio. The experience of working under studio lighting, with professional cameras and audio equipment, is designed to prepare spokespeople for difficult real-world situations such as:

• "Ambush"-style encounters.
• Satellite interviews.
• News conferences.

Detailed critiques are offered during the session, and afterward all participants receive a tailored "marching orders" memo for further practice, as well as a DVD of their interviews.