What We Do
Media interviews, presentations, speeches, meetings, conferences, webcasts and other types of public communications are all golden opportunities to advance your agenda and your career - but only if you’re well-prepared. Oratorio’s experts show professionals how to deliver their key messages with style, confidence and discipline.
The best reason to give an interview is to advance an agenda – and controlling the outcome is crucial. One favorable soundbite can produce huge bottom-line benefits to an organization; a poor performance can mean a waste of resources at best and disaster at worst. Oratorio’s media training sessions teach senior executives and officials to communicate effectively with television, newspaper, radio and online reporters around the world.
In Oratorio’s training sessions, spokespeople learn to:
Develop key messages.
Maintain control of the interview.
Employ credible “bridging” techniques.
Anticipate difficult questions.
Individuals or small groups attend sessions that feature intensive on-camera role-playing in a working broadcast news studio.
The experience of working under studio lighting, with professional cameras and audio equipment, is designed to prepare spokespeople for difficult real-world situations such as:
Detailed critiques are offered during the session, and afterward all participants receive a tailored “marching orders” memo for further practice, as well as the video copy of their interviews.
Oratorio shows professionals how to develop and deliver all types of presentations and speeches with style and self-confidence. Our intensive hands-on coaching features a combination of on-camera practice on performance/delivery and content development with tips on how to crystallize and organize information into a persuasive and compelling narrative, plus an overview of visuals called “Avoiding Death By PowerPoint."
Message Development and Storytelling
The simple fact is that people respond to stories. People aren’t moved to action by lots of dry data, or complicated PowerPoint slides. They are moved and engaged by storytelling. And that is why storytelling is so important in your presentations. Storytelling makes it easier for you to engage people and get their attention.
Oratorio has created a specialized methodology for turning essential information into powerful messaging. Using a proprietary brainstorming technique and a series of worksheets and templates we’ve developed, participants learn how to rapidly organize their thoughts and put them into clear and compelling language for interviews and presentations.
This process is augmented by storytelling. Audiences aren’t moved to action by lots of dry data, or complicated PowerPoint slides. They are attracted and engaged by real stories. Over the last several decades psychologists have studied how stories affect the human mind, and results have repeatedly shown that our attitudes, fears, hopes, and values are strongly influenced by stories. In fact, stories are more effective at changing beliefs than information that is specifically designed to persuade through argument and evidence.
In Oratorio’s training sessions, we work with clients to bring forth the most useful and persuasive stories from the clients’ personal experiences, and incorporate those stories into powerful presentations.
Oratorio has developed a specialized methodology for turning essential information into powerful messaging. Using a proprietary brainstorming technique and a series of worksheets and templates we’ve developed, participants learn how to rapidly organize their thoughts and put them into clear and compelling language for interviews and presentations.