By Susan Tomai, Founder

Have you ever noticed the sound of clicking cameras at a press event?  You’re hearing it because photographers love action shots. 

The moment the spokesperson or the VIP starts gesticulating, click-click-click go the cameras. That’s because no photographer wants a static image of a talking head.  

This should tell you something: the next time you want your picture to be used in a story, use strong, purposeful, descriptive gestures.