Mass Protest As Communication Strategy

By Bill Connor, Partner

Oratorio’s main business is showing individual clients how to perform more effectively in TV interviews and presentations. We show one person how to reach a large audience in a single moment with carefully crafted key messages. But a look at this past weekend reminds us that it often works just as effectively in reverse. A big crowd can influence a single person and lead to significant change.


After President Trump announced his Muslim ban last Friday, thousands of people rapidly took to the streets and the airports to protest. Then the White House changed, or at least clarified, its policy. As of this writing five days laterthe future remains uncertain for refugees and other foreign nationals who want to to come to America, but the messages delivered by the protesters made a big difference - and those messages are likely to multiply.